Thursday, April 02, 2009

Rock Band/Star Trek cross-promotion

Only 35 days until the movie opens...

Paramount has been pulling out all the stops on promoting the movie and the ST franchise in a big way, but here's one of the oddest:
Paramount and MTV Games announced a promotional partnership for the new Star Trek movie and the popular rockin’ videogame Rock Band. The promotion kicks off today and will include music track giveaways, an in-game Star Trek themed battle of the bands and a futuristic avatar contest. You can even win your own personal screening of Star Trek.
I feel that the more promoting they do -- and in many different directions -- the better it is for the movie and creating a bigger fanbase. Get all the details at the official Rock Band Star Trek site, or the summary at Trekmovie.com.

1 comment:

edige23 said...

um...but what is the song going be be...I hope the theme from Enterprise the series. Or maybe Bill Murray's lunge singer character's version of the old Star Trek theme...